Chewing the Cud

The importance of creativity in sustainability

12 Mar 2018
In an avalanche it's the saltation layer that determines the reach and impact the avalanche will have. It could be said that creativity is the saltation layer of the sustainability avalanche.

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Could The Apprentice inspire a new view of business?

18 Nov 2015
‚ÄčI'll admit it; I'm an avid viewer of The Apprentice. I've watched every BBC series and I've even been found perusing Ireland's version and Trump's version (it isn't quite the same without Prokofiev's stirring Romeo and Juliet). But the thing I've realised is that I always watch it with a hope they’ll change the format because actually I'm not really a 'fan' of its fundamentals. Now I know it sounds a bit deep for a one-hour show, but The Apprentice, rightly or wrongly, portrays a view of ‘business’ and how it should be to an audience of millions. Yet rarely does it raise the question of how a product is sourced; what materials it’s made of; what impact it has environmentally or socially.

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Creating fans of brand 'sustainability'

15 Oct 2015
It's not always about shouting louder, or the number of people with whom you raise awareness of a message, for behaviour change it's about the number of people with whom you make a connection and how empowered they feel to go on and make that connection with someone else. For years, community sponsorship or investment has favoured the bottom of the engagement triangle - awareness raising, and for some brands that works because knowing their name is the object of the game. But for those brands that require an emotional connection, for example, the 'brand' of sustainability, we need to be focused on the top - creating fans of our 'brand'. It may take longer and feel slower, but in reality these people can stay with you forever once there and the impact will be both deeper and longer lasting.

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Key Components of Creating Change

13 Oct 2015
There is no easy way to drive change, but there are some core components that we think are essential to designing and delivering a change programme, whether you are promoting more sustainable behaviours in the community, or developing a new organisational culture.

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Deeper Engagement with The Big Positive Weekend

30 Jun 2015
Coriander Cows was responsible for creating The Big Positive Weekend in 2014, and we are currently developing partnerships for the 2016 event. The road show has been awarded a BiTC Big Tick, and is a finalist for the BiTC award on communicating sustainability. As we celebrate and keep our fingers crossed for the 7th July when we collect our award (positive mental attitude!) it made me think of a previous post regarding striking a balance between achieving high level 'reached' numbers, and true depth of engagement and how one doesn't naturally follow the other.

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