The Herd

Coriander Cows was set up with the intention to bring together the worlds of behaviour change, communications and sustainability, in order to offer organisations a more rounded style of support.

Donna McKitterick, Director 

Set up Coriander Cows in 2012 to focus on bringing behaviour change and communications expertise into the sustainability space. The past six years have been focused on working with the private and third sector to create ambitious sustainability and community strategies, engaging communications and effective behaviour change programmes.  The aim was to bring organisations an agency that combined sustainability with creative input for much greater impact. We bring expertise in behaviour change, strategy, programme design, communications and change management together to create great sustainability campaigns. We love what we do. 

Prior to setting up Coriander Cows, Donna was Head of Development and Strategy on the senior management team for Global Action Plan, the UK's leading environmental behaviour change charity, focused on development of new behaviour change programmes and developing the organisational brand and communications. Responsible for the three year charity partnership between Sky and Global Action Plan which won five awards for the thirteen different engagement campaigns created. Donna also acted as consultant to corporate partners looking to drive staff, consumer, or stakeholder engagement, designing internal and consumer focused engagement campaigns, tools and activities for companies including Sky, Waitrose, Veolia, RBS and Hammerson.

Prior to this Donna was corporate advisor on water efficiency for Thames Water, delivering the UK's largest scale public sector water efficiency project - Liquid Assets.  

Donna Initially trained in teaching and psychology before studying environmental management and sustainable business. For the past ten years Donna has focused on engagement and behaviour change around environmental management, sustainability and corporate social responsibility and continues to develop with professional qualifications including AIEMA, Certificate in Psychodynamic Counselling and Professional Coaching. 

Network of great partners

We can either work with your existing network of suppliers for design, web and event needs, or drew on our network of small organisations we trust and have great relationships with.  Our network consists of design agencies, web developers, event coordinators and more.   We also have some great independent consultants we work with to deliver on briefs as required. Below are just some of our partners: 

K4 Creative 

We have worked with K4 Creative on multiple projects for Hammerson, producing beautifully presented and engaging reports and event space materials.

Online Integrity 

Our chosen web partner, Online Integrity have been fundamental in bringing our vision for The Butterfly Bank to life.  They were also our web partner for the creation of and created survey apps for The Big Positive Weekend 2014.