The Herd

Coriander Cows was set up with the intention to bring together the worlds of behaviour change, communications and sustainability, in order to offer organisations a more rounded style of support.

The benefits of our business model

Our ambition is to provide you with the team you need, when you need them. Our business model allows us to do this.

  1. We work on a project basis. It may be a short project of a few days, or a project spanning a year. No retainers, no head count.
  2. We bring together a network of freelancers and small agencies, to deliver against the needs of an individual client and project. By doing this, we can ensure we have senior level, relevant and honed skills available to your organisation, at a lower costs than a typical agency. With us, the team you meet at initial discussion, will be the team who develop your proposal and will stay on your project throughout. 

Head of the herd

Director Donna McKitterick set up Coriander Cows in 2012 to focus on bringing behaviour change and communications expertise into the sustainability space. Working with the private and third sector to create ambitious sustainability and community strategies, engaging communications and effective behaviour change programmes.  The aim was to bring organisations an agency that combined sustainability with creative input for much greater impact. We bring expertise in behaviour change, strategy, programme design, communications and change management together to create great sustainability campaigns. We love what we do. 

Prior to setting up Coriander Cows, Donna was Head of Development and Strategy on the senior management team for Global Action Plan, the UK's leading environmental behaviour change charity, focused on development of new behaviour change programmes and developing the organisational brand and communications. Responsible for the three year charity partnership between Sky and Global Action Plan which won five awards for the thirteen different engagement campaigns created. Donna also acted as consultant to corporate partners looking to drive staff, consumer, or stakeholder engagement, designing internal and consumer focused engagement campaigns, tools and activities for companies including Sky, Waitrose, Veolia, RBS and Hammerson.

Prior to this Donna was corporate advisor on water efficiency for Thames Water, delivering the UK's largest scale public sector water efficiency project - Liquid Assets.  

Donna Initially trained in teaching and psychology before studying environmental management and sustainable business. For the past 18 years Donna has focused on engagement and behaviour change around environmental management, sustainability and corporate social responsibility and continues to develop with professional qualifications including AIEMA, Post Grad in Psychodynamic Counselling and Professional Coaching. 


Network of great partners

We bring together small agencies and freelancers with expertise in sustainability, change psychology, communications and creative design to provide your organisation with the team you need to develop, evolve and communicate your sustainability goals and achievements. Our network consists of sustainability experts, designers, web developers, event coordinators, copy writers and more.  

We can also work with your existing network of suppliers for design, web and event needs.   Below are just some of our partners: 

K4 Creative 

We have worked with K4 Creative on multiple projects for Hammerson, producing beautifully presented and engaging reports and event space materials.

Online Integrity 

Our chosen web partner, Online Integrity have been fundamental in bringing our vision for The Butterfly Bank to life.  They were also our web partner for the creation of and created survey apps for The Big Positive Weekend 2014.